
Software-defined storage (SDS) providers focus on building great software. They’re not in the hardware business, but most SDS providers need to offer an integrated solution that delivers on demand, at scale, and achieves its financial objectives.
Here’s how we partnered with a customer to create a custom meet-in-the-channel business model that is both financially advantageous and implements global growth.
The challenge

Our customer, an emerging enterprise data management company, was enjoying steadily increasing demand. Their solution was resonating in the market and poised to take off on a global scale. But they were challenged to deliver their complete solution efficiently enough to satisfy the growing demand.
Like many SDS providers, our customer excels at building innovative software coupled with precisely engineered hardware specifications. Software distribution was managed by their internal workforce, made up of primarily software engineers. But this market expects an integrated hardware and software solution.
Our customer didn’t have the capabilities to create world-class hardware infrastructure and the corresponding manufacturing and distribution operations. And their leadership could not justify the risk associated with such a significant capital- and credit-intensive investment.
Our customer had to eliminate this roadblock to grow. They needed a partner to take responsibility for delivering a flexible, scalable, world-class solution.

Our exceptionally high customer loyalty comes from providing our customers and their channel partners access to global markets and unique business models.
— Raejeanne Skillern, President of Communications, Enterprise and Cloud at Flex