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As more fast-paced industries enter the auto industry, consumers expect their cars to become an extension of their electronics. In The Clockspeed Dilemma, KPMG explores how to balance traditional automobile product cycles with faster consumer electronics product cycle.
In the white paper, you’ll find:
- What consumers want to be segmented by demographics
- Consumer motivations
- Safety
- Weather
- Luxury
- Leisure
- Planning and building a culture of innovation
6.3.1
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