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The four prerequisites of regionalization
The consumer product graveyard is littered with devices that boasted great features but were overshadowed by a misalignment between consumer expectations and actual experience. In this article for Design News, Dave Gonsiorowski, Vice President and Chief Technology Officer, Lifestyle Solutions at Flex, discusses the importance of human-machine interfaces (HMI) in creating better user experiences that deliver emotional connections with customers. He explores the different approaches to HMI design that help shape a brand’s personality while addressing style, quality, and cost and also discusses how HMI is used to connect to four core consumer mental models, resulting in improved reviews and increased brand promotion:
- Ease of Use
- Quality to Cost
- Brand Personality
- Innovation
Learn more about these mental models and the different approaches to HMI
