Blog
Desarrollar resiliencia desde el primer día: por qué la estrategia de la cadena de suministro debe comenzar en la fase de diseño
El reto
HYPERVSN Solo is an advanced technology used to create awe-inspiring holographic 3D digital signage campaigns, holographic billboards, digital out-of-home media, activation events, and digital point-of-sale displays.
A 3D content experience that engages people’s hearts and blows their minds.
Combining hardware and software to produce an impressive holographic 3D image which appears to hover in the air, HYPERVSN Solo can display media up to 75cm in size. HYPERVSN Wall, a multi-unit version of the technology that integrates any number of Solo devices into an all-in-one solution, can create breathtaking 3D visual experiences of virtually any size, including sound synchronization capabilities.
La idea original detrás de la tecnología era algo más modesta, inspirada en una vibrante cultura ciclista en Oxford. La idea era crear una red inteligente que permitiera a todas las bicicletas en una ruta específica proyectar videos de hologramas 3D de alta calidad en sus ruedas.
Kiryl Chykeyuk, an Oxford PhD graduate, and his co-founder Art Stavenka are the creative minds behind the technology. “With the knowledge of the technological landscape at the time, Art and I knew, that what we had developed was unique because it would eliminate the need for wearables — glasses or headsets — which was and still is a requirement for existing virtual reality and 3D content,” Chykeyuk explained.
“Estábamos utilizando efectivamente el mismo ecosistema para 2D y brindando una experiencia de contenido 3D que cautiva los corazones de las personas y les deja boquiabiertos. Queríamos comercializar la tecnología y llevarla al siguiente nivel, lo que significaba presentarnos a capitalistas de riesgo e inversores para financiar nuestra nueva empresa”, dijo Chykeyuk. "Tras nuestro éxito en la competencia Pitch to the Rich en 2015, nos invitaron al Founders Forum en Londres en 2015, donde un encuentro casual con Flex nos ayudó a realizar el siguiente paso en nuestras ambiciones".
Ese fue el comienzo de nuestra colaboración con HYPERVSN para comercializar completamente su producto.
La solución
Finding the right strategic partner was important to the HYPERVSN team in order to scale from a prototype to a product that could be mass produced and shipped globally. After exploring several of our production facilities around the world, the HYPERVSN team chose Cork, Ireland. “We immediately developed a rapport and felt confident with their approach. Their culture was a fit with ours,” said Alla Demidova, chief operations officer at HYPERVSN.
With manufacturing and distribution service logistics located on-site, we gave HYPERVSN a complete end-to-end solution from production right through to shipping. With HYPERVSN we also refined the product during the design for manufacturing process, including product testing and certification for European and U.S. electrical standards.
Thomas Moore, a general manager at Flex, was part of the design for manufacturing process. The Flex and HYPERVSN teams worked closely together on the project; with ongoing collaboration on manufacturing improvements across several parameters to drive efficiencies.
While HYPERVSN had already identified preferred suppliers for some of the custom parts of the product, they counted on us to source generic materials from our worldwide network of providers. Our $180 billion spend on parts annually helped us negotiate the price of the full bill of materials, as well as manage the lead times of each part.
“From the start, Flex has taken on the responsibility of delivering a high-quality, mass-produced product and managing our supply chain, allowing us to focus on our core business.”
— Alla Demidova,Chief operations officer, HYPERVSN
El resultado
We completed product introduction processes and onboarding by June 2017. By the end of that year, almost 2,500 units were manufactured and shipped as well as increasing the process and test capability of the latest models to approximately 500 units per week during that same period.
Almacenamos el producto en nuestro almacén local Flex hasta que esté listo para ser enviado directamente a clientes en 80 países diferentes. Los dispositivos HYPERVSN se empaquetan individualmente, pero se pueden enviar por separado o al por mayor como un pedido de varios productos, según los requisitos y estándares del pedido.
We make ourselves available for continuous tweaks and upgrades to the product suggested by the engineering service team on an ongoing basis. To date, we have built and shipped over 10,000 HYPERVSN units — and we have scheduled another 10,000 for distribution worldwide. Volkswagen, Unicef, Coca Cola, and Adidas are among the companies using this technology today.
“Apreciamos que los ingenieros de diseño de HYPERVSN se esfuercen constantemente por ofrecer la mejor solución. Esto está en línea con nuestra cultura empresarial”, afirmó Moore. “Estamos comprometidos con la colaboración y la ejecución rápida. Nuestros equipos están preparados y listos para integrar cualquier mejora de diseño que HYPERVSN necesite”.
El equipo de HYPERVSN está de acuerdo: la colaboración es beneficiosa para todos.
“From the start, Flex has taken on the responsibility of delivering a high-quality, mass-produced product and managing our supply chain, allowing us to focus on our core business,” Demidova said. “With Flex, we were able to deliver our innovative technology to the marketplace, and we look forward to working with them into the future to bring our 3D innovation to our customers around the world.”
