{"id":987,"date":"2018-04-13T22:44:00","date_gmt":"2018-04-13T22:44:00","guid":{"rendered":"https:\/\/flex-main.lndo.site\/resources\/6-ways-to-increase-product-design-creativity"},"modified":"2025-08-15T14:18:19","modified_gmt":"2025-08-15T19:18:19","slug":"6-ways-to-increase-product-design-creativity","status":"publish","type":"resource","link":"https:\/\/flex.com\/zh\/resources\/6-ways-to-increase-product-design-creativity","title":{"rendered":"\u63d0\u9ad8\u4ea7\u54c1\u8bbe\u8ba1\u521b\u9020\u529b\u7684 6 \u79cd\u65b9\u6cd5"},"content":{"rendered":"<div id=\"overscroll-top\" style=\"background-color: #eaeef4;\"><\/div>\n<div class=\"resource-header block\">\n\t<div class=\"container\">\n\t\t<div class=\"breadcrumb\">\n\t\t\t<a title=\"Homepage\" href=\"\/\">Flex<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Resources\" href=\"\/resources\">Resources<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"6 ways to increase product design creativity\">6 ways to increase product design creativity<\/a>\n\t\t<\/div>\n\t\t<h1>6 ways to increase product design creativity<\/h1>\n\t\t\t\t<div class=\"separator\"><\/div>\n\t\t<div class=\"details\">\n\t\t\t\t\t\t\t\t\t<div class=\"date detail\">\n\t\t\t\tPosted on<br>\n\t\t\t\t13 4 \u6708, 2018\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"categories\">\n\t\t\t\t<div class=\"categories-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"cat-tag\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/solutions-and-services\/design-engineering#resources\" href=\"\/solutions-and-services\/design-engineering#resources\">Design &amp; Engineering<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"sidebar block normal-sidebar\">\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<p>More than 20,000 new food and beverage products hit grocery store shelves each year \u2014 along with what the&nbsp;<a href=\"https:\/\/www.usda.gov\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">USDA<\/a>&nbsp;estimates to be nearly 20,000 non-food products. Whether you\u2019re in technology, consumer packaged goods, or another specialized field, the velocity driving product design continues to increase dramatically. Constantly shifting trends and shorter retail cycles spur innovators in fields ranging from&nbsp;<a href=\"https:\/\/www.economist.com\/business\/2017\/03\/02\/a-digital-revolution-in-health-care-is-speeding-up\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">healthcare technology<\/a>&nbsp;to&nbsp;<a href=\"https:\/\/www.chicagotribune.com\/business\/ct-ulta-fast-beauty-makeup-trends-0221-biz-20170217-story.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">beauty<\/a>, to create faster.<\/p>\n\n\n<div id=\"id_69e941eaccb17\" class=\"media block\">\n\t<div class=\"container media-center \">\n\t\t<div class=\"media\" style=\"left: 0px; min-width: 100%; max-width: 100%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image \">\n\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"6 Ways to Increase Product Design Creativity\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2022\/11\/6-ways-to-increase-product-design-creativity-0.jpg\" title=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\n\t<script>\n\t(function () {\n\t\tlet hasRun_id_69e941eaccb17 = false;\n\t\tfunction updateVideoDisplay_id_69e941eaccb17() {\n\t\t\tconst youtubeVideoId = \"\";\n\t\t\tconst bynderID = \"\";\n\t\t\tconst mediaType = \"image\";\n\t\t\tconst mediaVideoElement = document.getElementById('media-video-id_69e941eaccb17');\n\t\t\tconst bodyClass = document.body.className || '';\n\t\t\tconst match = bodyClass.match(\/translatepress-([a-z]{2})(?:_[A-Z]{2})?\/i);\n\t\t\tconst currentLanguage = match ? match[1].toLowerCase() : 'en';\n\t\t\tconst isChineseLang = currentLanguage === 'zh';\n\t\t\tconsole.log('isChineseLang:', isChineseLang);\n\t\t\tconsole.log('Language detected:', currentLanguage);\n\t\t\tconst isValidYouTube = youtubeVideoId && \/^[A-Za-z0-9_-]{11}$\/.test(youtubeVideoId);\n\t\t\t\n\t\t\tif (!mediaVideoElement || mediaType !== \"video\") return;\n\t\t\tmediaVideoElement.innerHTML = ''; \/\/ Clear existing content\n\t\t\t\n\t\t\tlet videoSourceClass = 'fallback-error';\n\t\t\t\n\t\t\tif (isChineseLang) {\n\t\t\t\tif (bynderID) {\n\t\t\t\t\tvideoSourceClass = 'bynder';\n\t\t\t\t}\n\t\t\t} else {\n\t\t\t\tif (isValidYouTube) {\n\t\t\t\t\tvideoSourceClass = 'youtube';\n\t\t\t\t} else if (bynderID) {\n\t\t\t\t\tvideoSourceClass = 'bynder';\n\t\t\t\t}\n\t\t\t}\n\t\t\t\n\t\t\t\/\/ Apply layout class (used in SCSS)\n\t\t\tmediaVideoElement.className = 'video ' + videoSourceClass;\n\t\t\n\t\t\t\/\/ CASE: Chinese language\n\t\t\tif (isChineseLang) {\n\t\t\t\tif (bynderID) {\n\t\t\t\t\t\/\/ Load Bynder\n\t\t\t\t\tif (!document.getElementById('bynder-widgets-js')) {\n\t\t\t\t\t\tconst script = document.createElement('script');\n\t\t\t\t\t\tscript.src = 'https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js';\n\t\t\t\t\t\tscript.id = 'bynder-widgets-js';\n\t\t\t\t\t\tscript.setAttribute('data-account-url', 'https:\/\/brandcenter.flex.com');\n\t\t\t\t\t\tscript.setAttribute('data-language', 'zh');\n\t\t\t\t\t\tdocument.body.appendChild(script);\n\t\t\t\t\t}\n\t\t\n\t\t\t\t\tconst bynderDiv = document.createElement('div');\n\t\t\t\t\tbynderDiv.id = 'bynder-id_69e941eaccb17';\n\t\t\t\t\tbynderDiv.className = 'video-bynder';\n\t\t\t\t\tbynderDiv.setAttribute('data-bynder-widget', 'video-item');\n\t\t\t\t\tbynderDiv.setAttribute('data-media-id', bynderID);\n\t\t\t\t\tmediaVideoElement.appendChild(bynderDiv);\n\t\t\n\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\tif (typeof BynderEmbed !== 'undefined' && typeof BynderEmbed.load === 'function') {\n\t\t\t\t\t\t\tBynderEmbed.load();\n\t\t\t\t\t\t}\n\t\t\t\t\t}, 500);\n\t\t\t\t} else {\n\t\t\t\t\t\/\/ No Bynder = error (even if YouTube is valid)\n\t\t\t\t\tshowVideoError();\n\t\t\t\t}\n\t\t\n\t\t\t\/\/ CASE: Not Chinese\n\t\t\t} else {\n\t\t\t\tif (isValidYouTube) {\n\t\t\t\t\tconst iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.id = 'youtube-id_69e941eaccb17';\n\t\t\t\t\tiframe.className = 'video-youtube';\n\t\t\t\t\tiframe.src = 'https:\/\/www.youtube.com\/embed\/' + youtubeVideoId + '?rel=0';\n\t\t\t\t\tiframe.frameBorder = '0';\n\t\t\t\t\tiframe.playsInline = true;\n\t\t\t\t\tiframe.allow = 'encrypted-media';\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\tmediaVideoElement.appendChild(iframe);\n\t\t\t\t} else if (bynderID) {\n\t\t\t\t\t\/\/ Load Bynder (fallback if no YouTube)\n\t\t\t\t\tif (!document.getElementById('bynder-widgets-js')) {\n\t\t\t\t\t\tconst script = document.createElement('script');\n\t\t\t\t\t\tscript.src = 'https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js';\n\t\t\t\t\t\tscript.id = 'bynder-widgets-js';\n\t\t\t\t\t\tscript.setAttribute('data-account-url', 'https:\/\/brandcenter.flex.com');\n\t\t\t\t\t\tscript.setAttribute('data-language', currentLanguage);\n\t\t\t\t\t\tdocument.body.appendChild(script);\n\t\t\t\t\t}\n\t\t\n\t\t\t\t\tconst bynderDiv = document.createElement('div');\n\t\t\t\t\tbynderDiv.id = 'bynder-id_69e941eaccb17';\n\t\t\t\t\tbynderDiv.className = 'video-bynder';\n\t\t\t\t\tbynderDiv.setAttribute('data-bynder-widget', 'video-item');\n\t\t\t\t\tbynderDiv.setAttribute('data-media-id', bynderID);\n\t\t\t\t\tmediaVideoElement.appendChild(bynderDiv);\n\t\t\n\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\tif (typeof BynderEmbed !== 'undefined' && typeof BynderEmbed.load === 'function') {\n\t\t\t\t\t\t\tBynderEmbed.load();\n\t\t\t\t\t\t}\n\t\t\t\t\t}, 500);\n\t\t\t\t} else {\n\t\t\t\t\t\/\/ No valid YouTube or Bynder = error\n\t\t\t\t\tshowVideoError();\n\t\t\t\t}\n\t\t\t}\n\t\t\n\t\t\tfunction showVideoError() {\n\t\t\t\tconst errorDiv = document.createElement('div');\n\t\t\t\terrorDiv.id = 'video-error-id_69e941eaccb17';\n\t\t\t\terrorDiv.className = 'video-error';\n\t\t\t\terrorDiv.innerHTML = `\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<h3>Video Unavailable<\/h3>\n\t\t\t\t\t\t<p>The content you\u2019re seeking is momentarily unavailable. We appreciate your patience and look forward to sharing it with you soon.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t`;\n\t\t\t\tmediaVideoElement.appendChild(errorDiv);\n\t\t\t}\n\t\t}\n\t\t\n\t\tfunction runVideoInjection() {\n\t\t\tif (hasRun_id_69e941eaccb17) return;\n\t\t\thasRun_id_69e941eaccb17 = true;\n\t\t\tupdateVideoDisplay_id_69e941eaccb17();\n\t\t}\n\t\t\n\t\t\/\/ Always run on front-end\n\t\tif (document.readyState === 'loading') {\n\t\t\tdocument.addEventListener('DOMContentLoaded', runVideoInjection);\n\t\t} else {\n\t\t\trunVideoInjection();\n\t\t}\n\t\t\n\t\t\/\/ Also run in editor if available\n\t\tif (typeof wp !== 'undefined' && wp.domReady) {\n\t\t\twp.domReady(runVideoInjection);\n\t\t}\n\t})();\n\t<\/script>\n\t\n\t<script>\n\t\tdocument.addEventListener('DOMContentLoaded', function () {\n\t\t\t\n\t\t\t\/\/ Get the block element by ID\n\t\t\tvar blockElement = document.getElementById(\"id_69e941eaccb17\");\n\t\t\tif (!blockElement) return;\n\t\n\t\t\t\/\/ Reveal the block\n\t\t\t(function ($) {\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .media\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .content\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t}(jQuery));\n\t\t});\n\t<\/script>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p>Consumers want new product options at regular intervals, the competition is constantly bringing new products to market, and the pace of scientific and technological breakthroughs is making previously unsolvable problems fair game. Companies have a shorter runway to identify audience needs, ideate, test ideas, and get strong products into the market. Here\u2019s a closer look at some of the strategies today\u2019s most innovative product designers are using to close the gap and speed up creativity, innovation, and new product development.<\/p>\n\n\n\t\t<\/div>\n\t\t<div class=\"sidebar normal-column\">\n\t\t\t\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Unlock value with integrated services across the product lifecycle\" class=\"image\" href=\"https:\/\/flex.com\/zh\/resources\/unlock-value-with-integrated-services-across-the-product-lifecycle\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Technician putting the CPU on the socket of the computer motherboard\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2025\/11\/The-technician-is-putting-the-CPU-on-the-socket-of-the-computer-motherboard-e1762475711751-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\teBook\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Unlock value with integrated services across the product lifecycle\" class=\"title\" href=\"https:\/\/flex.com\/zh\/resources\/unlock-value-with-integrated-services-across-the-product-lifecycle\" target=\"_self\">\n\t\t\t\t\tUnlock value with integrated services across the product lifecycle\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Sustainable design for medical devices\" class=\"image\" href=\"https:\/\/flex.com\/zh\/resources\/sustainable-design-for-medical-devices\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Sustainable design for medical devices\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2023\/01\/sustainable-design-for-medical-devices-0-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tNews\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Sustainable design for medical devices\" class=\"title\" href=\"https:\/\/flex.com\/zh\/resources\/sustainable-design-for-medical-devices\" target=\"_self\">\n\t\t\t\t\tSustainable design for medical devices\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Manufacturing hurdles: \u201cunsticking\u201d challenges in product design and engineering\" class=\"image\" href=\"https:\/\/flex.com\/zh\/resources\/manufacturing-hurdles-unsticking-challenges-in-product-design-and-engineering\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Manufacturing hurdles: Unsticking challenges in product design and engineering\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2022\/11\/manufacturing-hurdles-unsticking-challenges-in-product-design-and-engineering-0-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tBlog\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Manufacturing hurdles: \u201cunsticking\u201d challenges in product design and engineering\" class=\"title\" href=\"https:\/\/flex.com\/zh\/resources\/manufacturing-hurdles-unsticking-challenges-in-product-design-and-engineering\" target=\"_self\">\n\t\t\t\t\tManufacturing hurdles: \u201cunsticking\u201d challenges in product design and engineering\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"id-69e941eadd71c\" class=\"box block full-width dark-content zh \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69e941eadd71c > .container > .content {\n\t\t\tbackground-color: transparent;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 48px;\n\t\t\tpadding-right: 0px;\n\t\t\tpadding-bottom: 72px;\n\t\t\tpadding-left: 0px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69e941eadd71c.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69e941eadd71c > .container > .content {\n\t\t\t\t\/\/padding-top: 24px;\n\t\t\t\tpadding-right: 0px;\n\t\t\t\t\/\/padding-bottom: 36px;\n\t\t\t\tpadding-left: 0px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-driving-innovation-with-dedicated-labs\" style=\"font-weight:600\">Driving innovation with dedicated labs<\/h2>\n\n\n\n<p>In parts of Silicon Valley,&nbsp;<a href=\"https:\/\/flex.com\/resources\/the-secret-labs-of-silicon-valley\">dedicated innovation labs<\/a>&nbsp;are an open secret. Big brands are trying to stave off leaks and retain first-mover advantage by developing high-promise ideas under a cloak of secrecy. Product development teams, designers, and scientists work together in highly secure facilities that protect both the original IP and the resulting concept products. By creating safe spaces for innovation, it\u2019s possible for these companies to experiment, test, and explore new ideas without the threat of word getting out to the industry on what they are developing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-speeding-up-collaboration-with-cutting-edge-methods\" style=\"font-weight:600\">Speeding up collaboration with cutting-edge methods<\/h2>\n\n\n\n<p>The best ideas might be hatched by a single designer, but they\u2019re brought to life by product teams with processes to\u00a0speed up collaboration. We roadmap our processes and technologies by anticipating customer needs and industry trajectory by three to five years. We use these insights to help turn your idea into the next disruption as quickly and efficiently as possible.<\/p>\n\n\n\n<p>In addition, our <a href=\"https:\/\/flex.com\/industries\/\">multi-industry expertise<\/a> enables us to cross-pollinate ideas and technologies across sectors, giving you a leg up on your competition as early as in the <a href=\"https:\/\/flex.com\/solutions-and-services\/design-engineering\">design phase<\/a>. Our methods in advanced engineering, miniaturization, agile testing, and factory automation all play a role in helping you get your product to market faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-finding-hands-on-insights-with-physical-prototyping\" style=\"font-weight:600\">Finding hands-on insights with physical prototyping<\/h2>\n\n\n\n<p>In many ways, today\u2019s innovation and design process are largely virtual. By tapping into tools ranging from virtual reality product design studios to concept creation programs, it\u2019s easy to quickly bring ideas to life.<\/p>\n\n\n\n<p>However, many product designers are gaining a tactical advantage by going tactile. As&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90126287\/the-secret-to-creative-product-design-getting-physical\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fast Company<\/a>&nbsp;reports, some designers are returning to radical experimentation to overcome perceived limits of digital-only design:<\/p>\n\n\n<div id=\"id-69e941eada78a\" class=\"box block content-width light-content zh \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69e941eada78a > .container > .content {\n\t\t\tbackground-color: #005486ff;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 12px;\n\t\t\tpadding-right: 24px;\n\t\t\tpadding-bottom: 12px;\n\t\t\tpadding-left: 24px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69e941eada78a.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69e941eada78a > .container > .content {\n\t\t\t\t\/\/padding-top: 6px;\n\t\t\t\tpadding-right: 12px;\n\t\t\t\t\/\/padding-bottom: 6px;\n\t\t\t\tpadding-left: 12px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n<div id=\"block_0159a14a93ac72dd4bb16945662917ce\" class=\"quote block no-horizontal-padding light-content\">\n\t<div class=\"container\" style=\"background-color: #005486;\">\n\t\t<div class=\"quote-lines-top\"><\/div>\n\t\t<div class=\"quote-marks-top\" style=\"background-color: #005486;\">\n\t\t\t<svg viewBox=\"0 0 33 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m33 20.8c0-3.9-2.9-6.3-6.4-6.3-1.1 0-1.8.3-2.1.5.1-4.3 3.3-9 8-10.1v-4.9c-6 .6-14.2 5.9-14.2 18.2 0 5.9 3.6 8.8 7.8 8.8 3.9 0 6.9-2.8 6.9-6.2zm-18.3 0c0-3.9-2.9-6.3-6.4-6.3-1.1 0-1.8.3-2.1.5.1-4.3 3.3-9 8-10.1v-4.9c-6 .6-14.2 5.9-14.2 18.2 0 5.9 3.6 8.8 7.8 8.8 3.9 0 6.9-2.8 6.9-6.2z\" fill=\"#fff\"\/><\/svg>\n\t\t<\/div>\n\t\t\n\n<p class=\"has-large-font-size\">Today, we don\u2019t have time to experiment as much, so we sketch and get on a computer and model something out and then send it to production.<\/p>\n\n\n\n<p class=\"has-large-font-size\">The ideas were good, but they\u2019re not as interesting as what you can find when you experiment and try things out without having a final goal or a final idea.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>\u2014 Fast Company<\/strong><\/p>\n\n\n\t\t<div class=\"quote-lines-bottom\"><\/div>\n\t\t<div class=\"quote-marks-bottom\" style=\"background-color: #005486;\">\n\t\t\t<svg viewBox=\"0 0 33 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m0 6.2c0 3.9 2.9 6.3 6.4 6.3 1.1 0 1.8-.3 2.1-.5-.1 4.3-3.3 9-8 10.1v4.9c6-.6 14.2-5.9 14.2-18.2 0-5.9-3.6-8.8-7.8-8.8-3.9 0-6.9 2.8-6.9 6.2zm18.3 0c0 3.9 2.9 6.3 6.4 6.3 1.1 0 1.8-.3 2.1-.5-.1 4.3-3.3 9-8 10.1v4.9c6-.6 14.2-5.9 14.2-18.2 0-5.9-3.6-8.8-7.8-8.8-3.9 0-6.9 2.8-6.9 6.2z\" fill=\"#fff\"\/><\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p>Balancing digital ideation with hands-on development and experimentation can help designers break out of the box with unexpected creations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-embracing-empathic-nbsp-design\" style=\"font-weight:600\">Embracing empathic&nbsp;design<\/h2>\n\n\n\n<p>One approach that the&nbsp;<a href=\"https:\/\/hbr.org\/2017\/11\/5-ways-to-design-products-customers-love\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Harvard Business Review<\/a>&nbsp;notes dramatically speeds up design is embracing empathic design. An empathic product designer is someone who intuitively understands the needs, challenges, and potential for a product. Empathic design is best completed, they write, \u201cnamely by a user-designer who combines deep knowledge of product use with the ability to foresee new possibilities for it. Another well-documented way to achieve the same outcome is through ethnographic research \u2014 surveying and studying the behavior of potential or actual users \u2014 which design companies such as IDEO have used to great effect in projects as various as coasting bicycles to redesigning patient experience at Kaiser Permanente.\u201d<br><br>Successful design and innovation happen along two dimensions: choosing a product team that deeply understands your market, and investing in discussions to get outside your own assumptions and into the minds of consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-creating-real-time-feedback-loops-with-concept-testing\" style=\"font-weight:600\">Creating real-time feedback loops with concept testing<\/h2>\n\n\n\n<p>In the not too distant past, testing a product concept was an onerous, but necessary, process. The development of digital concept-testing tools has allowed marketers to take a range of ideas to prospective buyers before investing too much in marketing or production.<\/p>\n\n\n\n<p>Instead of requiring a working prototype and expensive focus groups, today\u2019s product designers can use digital concept testing. Digital concept testing allows product designers to use a survey-like platform and leverage the hyper targeting capabilities of survey products to reach niche audiences. It\u2019s both easy and affordable to gather statistically significant insights on whether a mother in the Midwest or a California-based technology enthusiast will embrace and, more importantly, buy your product by measuring purchase intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-relying-on-ai-to-better-understand-customer-needs\" style=\"font-weight:600\">Relying on AI to better understand customer needs<\/h2>\n\n\n\n<p>Artificial intelligence is giving designers another weapon in their focus on speeding up product development. One example of this comes from Facebook, which conducted a series of tests to come up with a better approach to their recommendations feature. Ultimately, they turned to AI to better understand their audience\u2019s needs. One Facebook designer explained, \u201cFrom testing these more structured approaches, we learned that the less friction we added to the experience, the better it was for people. We decided that the best approach was something \u2018automagical\u2019 that would augment the behavior that was already happening, without being too intrusive. In order to trigger the experience in a frictionless way, we relied on artificial intelligence to understand when people were asking for recommendations and what places their friends were recommending when they replied.\u201d Incorporating algorithms to gather data and, more importantly, interpret patterns in that data, can uncover the hidden needs and real product direction opportunities.<\/p>\n\n\n\n<p>It\u2019s never been a more exciting time to be a product designer \u2014 partially, because of the diversity of processes available to help create a winning product. From a secluded product lab to a design-empowered tablet on the go, the whole world is a product designer\u2019s laboratory. With the right tools and an innovative mindset, it\u2019s possible to move from idea to getting the finished product in the market faster than ever before.<\/p>\n\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n<div id=\"block_89a901cdc93a147dafd4e12664eb395a\" class=\"button block\">\n\t<div class=\"container left\">\n\t\t\t\t\t\t<a title=\"Learn more\" href=\"https:\/\/flex.com\/solutions-and-services\/manufacturing\" target=\"\" class=\"btn-link border\">\n\t\t\tLearn more\t\t\t<div class=\"long-arrow\">\n\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.9 9.9\" xml:space=\"preserve\">\n\t\t\t\t\t<polygon points=\"15.5,0 14.5,0.9 17.4,4.3 0,4.3 0,5.7 17.4,5.7 14.5,9 15.5,9.9 19.9,5 \"\/>\n\t\t\t\t<\/svg>\n\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t<\/div>\n\t<script>\n\t\twindow.addEventListener('DOMContentLoaded', () => {\n\t\t\t(function ($) {\n\t\t\t\t\/\/ Get the block ID\n\t\t\t\tvar id = \"#block_89a901cdc93a147dafd4e12664eb395a\";\n\t\t\t\t\/\/ Reveal the block\n\t\t\t\tScrollReveal().reveal(id + \" .btn-link\", {origin: \"bottom\", distance: \"20px\", duration: 1000});\n\t\t\t}(jQuery));\n\t\t});\n\t<\/script>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2164,"template":"","categories":[48],"tags":[],"content-type":[13],"class_list":["post-987","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-design-for-excellence","content-type-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/resource\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/resource\/987\/revisions"}],"predecessor-version":[{"id":25277,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/resource\/987\/revisions\/25277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/media\/2164"}],"wp:attachment":[{"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/tags?post=987"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/flex.com\/zh\/wp-json\/wp\/v2\/content-type?post=987"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}