{"id":1041,"date":"2017-09-25T22:44:00","date_gmt":"2017-09-25T22:44:00","guid":{"rendered":"https:\/\/flex-main.lndo.site\/resources\/can-sustainable-manufacturing-positively-impact-your-brands-reputation"},"modified":"2023-10-24T21:34:36","modified_gmt":"2023-10-24T21:34:36","slug":"can-sustainable-manufacturing-positively-impact-your-brands-reputation","status":"publish","type":"resource","link":"https:\/\/flex.com\/es\/resources\/can-sustainable-manufacturing-positively-impact-your-brands-reputation","title":{"rendered":"\u00bfPuede la fabricaci\u00f3n sostenible tener un impacto positivo en la reputaci\u00f3n de su marca?"},"content":{"rendered":"<div id=\"overscroll-top\" style=\"background-color: #eaeef4;\"><\/div>\n<div class=\"resource-header block\">\n\t<div class=\"container\">\n\t\t<div class=\"breadcrumb\">\n\t\t\t<a title=\"Homepage\" href=\"\/\">Flex<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Resources\" href=\"\/resources\">Resources<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Can sustainable manufacturing positively impact your brand\u2019s reputation?\">Can sustainable manufacturing positively impact your brand\u2019s reputation?<\/a>\n\t\t<\/div>\n\t\t<h1>Can sustainable manufacturing positively impact your brand\u2019s reputation?<\/h1>\n\t\t\t\t<div class=\"separator\"><\/div>\n\t\t<div class=\"details\">\n\t\t\t\t\t\t\t\t\t<div class=\"date detail\">\n\t\t\t\tPosted on<br>\n\t\t\t\tseptiembre 25, 2017\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"categories\">\n\t\t\t\t<div class=\"categories-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"cat-tag\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/company\/sustainability#resources\" href=\"\/company\/sustainability#resources\">Sustainability<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/solutions-and-services\/supply-chain#resources\" href=\"\/solutions-and-services\/supply-chain#resources\">Supply Chain<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"sidebar block normal-sidebar\">\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<p>Many factors go into what consumers think of your brand \u2014 personal experience, media coverage, social media posts, marketing, and advertising. Today\u2019s consumers also take sustainability into account when thinking about your brand, and today&#8217;s savvy consumers know that your manufacturing practices can highlight your commitment to sustainability.<\/p>\n\n\n<div id=\"id_69db77db100cd\" class=\"media block\">\n\t<div class=\"container media-center \">\n\t\t<div class=\"media\" style=\"left: 0px; min-width: 100%; max-width: 100%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image none\">\n\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Can sustainable manufacturing positively impact your brand\u2019s reputation\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2022\/11\/can-sustainable-manufacturing-positively-impact-your-brands-reputation-0.jpg\" title=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\n\t<script>\n\t(function () {\n\t\tlet hasRun_id_69db77db100cd = false;\n\t\tfunction updateVideoDisplay_id_69db77db100cd() {\n\t\t\tconst youtubeVideoId = \"\";\n\t\t\tconst bynderID = \"\";\n\t\t\tconst mediaType = \"image\";\n\t\t\tconst mediaVideoElement = document.getElementById('media-video-id_69db77db100cd');\n\t\t\tconst bodyClass = document.body.className || '';\n\t\t\tconst match = bodyClass.match(\/translatepress-([a-z]{2})(?:_[A-Z]{2})?\/i);\n\t\t\tconst currentLanguage = match ? 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We appreciate your patience and look forward to sharing it with you soon.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t`;\n\t\t\t\tmediaVideoElement.appendChild(errorDiv);\n\t\t\t}\n\t\t}\n\t\t\n\t\tfunction runVideoInjection() {\n\t\t\tif (hasRun_id_69db77db100cd) return;\n\t\t\thasRun_id_69db77db100cd = true;\n\t\t\tupdateVideoDisplay_id_69db77db100cd();\n\t\t}\n\t\t\n\t\t\/\/ Always run on front-end\n\t\tif (document.readyState === 'loading') {\n\t\t\tdocument.addEventListener('DOMContentLoaded', runVideoInjection);\n\t\t} else {\n\t\t\trunVideoInjection();\n\t\t}\n\t\t\n\t\t\/\/ Also run in editor if available\n\t\tif (typeof wp !== 'undefined' && wp.domReady) {\n\t\t\twp.domReady(runVideoInjection);\n\t\t}\n\t})();\n\t<\/script>\n\t\n\t<script>\n\t\tdocument.addEventListener('DOMContentLoaded', function () {\n\t\t\t\n\t\t\t\/\/ Get the block element by ID\n\t\t\tvar blockElement = document.getElementById(\"id_69db77db100cd\");\n\t\t\tif (!blockElement) return;\n\t\n\t\t\t\/\/ Reveal the block\n\t\t\t(function ($) {\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .media\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .content\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t}(jQuery));\n\t\t});\n\t<\/script>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p><a href=\"https:\/\/flex.com\/company\/sustainability\">Sustainable manufacturing<\/a> embraces practices that reduce the impact of manufacturing on the environment, from reducing energy usage and greenhouse gas emissions to optimizing resource utilization and reducing waste. Many companies are setting ambitious targets for sustainable manufacturing, such as using 100 percent renewable energy or creating zero-waste facilities. But even smaller changes can have a big impact on your business&#8217; sustainability profile. Brands that adopt sustainability have seen an <a href=\"\/downloads\/beyond-supply-chains-empowering-responsible-value-chains\">increase in brand value of 15 to 30 percent<\/a>, according to the\u00a0World Economic Forum.<\/p>\n\n\n\n<p>A reputation for sustainability can also help attract and retain talent, as well as increase revenue.\u00a0<a href=\"https:\/\/nielseniq.com\/global\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Nielsen Global Corporate Responsibility Report<\/a>\u00a0found that 66 percent of consumers were willing to pay more for sustainable goods.<\/p>\n\n\n<div id=\"block_cdcc7f80f61721eb1156e32497e28d65\" class=\"quote block no-horizontal-padding dark-content\">\n\t<div class=\"container\" style=\"background-color: #ffffff;\">\n\t\t<div class=\"quote-lines-top\"><\/div>\n\t\t<div class=\"quote-marks-top\" style=\"background-color: #ffffff;\">\n\t\t\t<svg viewBox=\"0 0 33 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m33 20.8c0-3.9-2.9-6.3-6.4-6.3-1.1 0-1.8.3-2.1.5.1-4.3 3.3-9 8-10.1v-4.9c-6 .6-14.2 5.9-14.2 18.2 0 5.9 3.6 8.8 7.8 8.8 3.9 0 6.9-2.8 6.9-6.2zm-18.3 0c0-3.9-2.9-6.3-6.4-6.3-1.1 0-1.8.3-2.1.5.1-4.3 3.3-9 8-10.1v-4.9c-6 .6-14.2 5.9-14.2 18.2 0 5.9 3.6 8.8 7.8 8.8 3.9 0 6.9-2.8 6.9-6.2z\" fill=\"#fff\"\/><\/svg>\n\t\t<\/div>\n\t\t\n\n<p class=\"has-large-font-size\">Social responsibility is a critical part of proactive reputation management. And companies with strong reputations outperform others when it comes to attracting top talent, investors, community partners, and importantly, consumers.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>\u2014 Carol Gstalder, Senior Vice President of Reputation and Public Relations Solutions, Nielsen Group<\/strong><\/p>\n\n\n\t\t<div class=\"quote-lines-bottom\"><\/div>\n\t\t<div class=\"quote-marks-bottom\" style=\"background-color: #ffffff;\">\n\t\t\t<svg viewBox=\"0 0 33 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m0 6.2c0 3.9 2.9 6.3 6.4 6.3 1.1 0 1.8-.3 2.1-.5-.1 4.3-3.3 9-8 10.1v4.9c6-.6 14.2-5.9 14.2-18.2 0-5.9-3.6-8.8-7.8-8.8-3.9 0-6.9 2.8-6.9 6.2zm18.3 0c0 3.9 2.9 6.3 6.4 6.3 1.1 0 1.8-.3 2.1-.5-.1 4.3-3.3 9-8 10.1v4.9c6-.6 14.2-5.9 14.2-18.2 0-5.9-3.6-8.8-7.8-8.8-3.9 0-6.9 2.8-6.9 6.2z\" fill=\"#fff\"\/><\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p>Studies also show that a history of corporate sustainability can help a brand weather a crisis. According to the&nbsp;<a href=\"https:\/\/www.issuelab.org\/resource\/project-roi-report-defining-the-competitive-and-financial-advantages-of-corporate-responsibility-and-sustainability.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Project ROI report<\/a>, brands with a strong corporate responsibility reputation did not have a meaningful decline in share price after a public relations crisis. On the other hand, companies with a poor corporate responsibility reputation reported an average loss of $378 million per firm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-the-tale-of-two-brands-nbsp\" style=\"font-weight:600\">The tale of two brands&nbsp;<\/h2>\n\n\n\n<p>Many brands have seen firsthand how a commitment to sustainability can boost their reputation and sales. In 2011, Coca-Cola saw double-digit growth in its Dasani water product after launching a new bottle made of 30 percent plant-based materials. At the same time, other products in the same market saw only 6 percent growth.<\/p>\n\n\n\n<p>Toyota launched the first mass-market hybrid car, the Prius, in Japan in 1997 and brought it to North America and Europe in 2000. When Millward Brown released its first BrandZ ranking of the world\u2019s most powerful and valuable brands in 2006, Toyota led all other world auto brands. Its commitment to environmental leadership has kept it at the top of BrandZ\u2019s auto sector since then, even in the face of a massive airbag recall. But sustainability is helping other auto makers to challenge its lead. Tesla\u2019s brand value rose 32% from 2016 to 2017, according to the latest BrandZ report.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-communicating-your-sustainable-manufacturing-practices\" style=\"font-weight:600\">Communicating your sustainable manufacturing practices<\/h2>\n\n\n\n<p>While instituting sustainable manufacturing practices is the first (and most important) step in building sustainability, you won\u2019t see the full benefits to your business if potential customers don&#8217;t know about your efforts. One common approach to educating customers is to include information about your sustainability practices in a corporate social responsibility report.<\/p>\n\n\n\n<p>For example, our <a href=\"\/downloads\/2023-sustainability-report\">sustainability report<\/a> covers global and local initiatives around employee development, community support, environmental stewardship, and sustainable living. The report includes tangible results using language that speaks to our customers.<\/p>\n\n\n<div id=\"id-69db77db1cf23\" class=\"box block content-width dark-content es \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69db77db1cf23 > .container > .content {\n\t\t\tbackground-color: #eaeef4ff;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 48px;\n\t\t\tpadding-right: 60px;\n\t\t\tpadding-bottom: 48px;\n\t\t\tpadding-left: 60px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69db77db1cf23.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69db77db1cf23 > .container > .content {\n\t\t\t\t\/\/padding-top: 24px;\n\t\t\t\tpadding-right: 30px;\n\t\t\t\t\/\/padding-bottom: 24px;\n\t\t\t\tpadding-left: 30px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-in-2016-flex-reported-that-we\">In 2016, Flex reported that we:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manufactured PV modules and&nbsp;solar trackers&nbsp;that produced enough power to run 782,264 homes<\/li>\n\n\n\n<li>Replaced and installed more than 43,000 LED light fixtures manufactured by\u00a0Flex Lighting solutions\u00a0in eight countries, reducing energy consumption by more than 22,600,000 kWh\/year \u2014 which reduced CO<sub>2<\/sub>\u00a0emissions by 15,900 tonnes<\/li>\n\n\n\n<li>Conducted ongoing\u00a0consumer wearables\u00a0research and development that improved antibacterial clothing used by hospitals, restaurants, and homes to reduce the spread of disease\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p>Sustainable manufacturing efforts should be shared through social media and advertising. According to\u00a0<a href=\"https:\/\/nielseniq.com\/global\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nielsen<\/a>, television ads highlighting positive social and\/or environmental impact are influential for 34 percent of customers. The firm recommends utilizing multiple communication channels, including news coverage, while taking a balanced approach that focuses on on a company&#8217;s good deeds, instead of just promoting the brand name. As a framework, Flex has pledged to support the\u00a0<a href=\"https:\/\/www.un.org\/sustainabledevelopment\/sustainable-development-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">United Nations Sustainability Goals<\/a>, which includes 17 different goals designed to transform the world.<\/p>\n\n\n\n<p>Your customers care about the environment and want to do business with companies that share their values. Sustainable manufacturing practices can give your customers another reason to do business with your company, in addition to saving resources and operating responsibly. Taking care of the environment is a smart business move for almost any customer-focused company.<\/p>\n\n\n\t\t<\/div>\n\t\t<div class=\"sidebar normal-column\">\n\t\t\t\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Unlock value with integrated services across the product lifecycle\" class=\"image\" href=\"https:\/\/flex.com\/es\/resources\/unlock-value-with-integrated-services-across-the-product-lifecycle\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Technician putting the CPU on the socket of the computer motherboard\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2025\/11\/The-technician-is-putting-the-CPU-on-the-socket-of-the-computer-motherboard-e1762475711751-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\teBook\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Unlock value with integrated services across the product lifecycle\" class=\"title\" href=\"https:\/\/flex.com\/es\/resources\/unlock-value-with-integrated-services-across-the-product-lifecycle\" target=\"_self\">\n\t\t\t\t\tUnlock value with integrated services across the product lifecycle\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"2025 Sustainability report factsheet\" class=\"image\" href=\"https:\/\/flex.com\/es\/resources\/2025-sustainability-report-factsheet\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"2025 flex sustainability report factsheet cover image\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2025\/10\/featured-image-sized-white.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tDatasheet\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"2025 Sustainability report factsheet\" class=\"title\" href=\"https:\/\/flex.com\/es\/resources\/2025-sustainability-report-factsheet\" target=\"_self\">\n\t\t\t\t\t2025 Sustainability report factsheet\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Announcing Flex&#039;s 2025 sustainability report\" class=\"image\" href=\"https:\/\/flex.com\/es\/resources\/2025-sustainability-report\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"flex 2025 sustainability report. Transforming manufacturing, driving sustainability\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2025\/10\/Cover-image-home-page-v3-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tNews\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Announcing Flex&#039;s 2025 sustainability report\" class=\"title\" href=\"https:\/\/flex.com\/es\/resources\/2025-sustainability-report\" target=\"_self\">\n\t\t\t\t\tAnnouncing Flex&#039;s 2025 sustainability report\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 96px;\">\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2259,"template":"","categories":[46,45],"tags":[],"content-type":[13],"class_list":["post-1041","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-sustainability","category-supply-chain","content-type-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/resource\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/resource\/1041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/media\/2259"}],"wp:attachment":[{"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/tags?post=1041"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/flex.com\/es\/wp-json\/wp\/v2\/content-type?post=1041"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}