{"id":17890,"date":"2024-02-01T19:03:35","date_gmt":"2024-02-01T19:03:35","guid":{"rendered":"https:\/\/flex.com\/?post_type=resource&#038;p=17890"},"modified":"2025-12-02T12:24:55","modified_gmt":"2025-12-02T18:24:55","slug":"expanding-the-automotive-ecosystem-to-advance-next-generation-mobility","status":"publish","type":"resource","link":"https:\/\/flex.com\/de\/resources\/expanding-the-automotive-ecosystem-to-advance-next-generation-mobility","title":{"rendered":"Erweiterung des Automobil-\u00d6kosystems, um die Mobilit\u00e4t der n\u00e4chsten Generation voranzutreiben"},"content":{"rendered":"<div id=\"overscroll-top\" style=\"background-color: #eaeef4;\"><\/div>\n<div class=\"resource-header block\">\n\t<div class=\"container\">\n\t\t<div class=\"breadcrumb\">\n\t\t\t<a title=\"Homepage\" href=\"\/\">Flex<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Resources\" href=\"\/resources\">Resources<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Expanding the automotive ecosystem to advance next-generation mobility\">Expanding the automotive ecosystem to advance next-generation mobility<\/a>\n\t\t<\/div>\n\t\t<h1>Expanding the automotive ecosystem to advance next-generation mobility<\/h1>\n\t\t\t\t<div class=\"separator\"><\/div>\n\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"authors\">\n\t\t\t\t\t\t\t\t<div class=\"author-detail\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Mike Thoeny, President, Automotive Business Group, Flex\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2023\/02\/Leadership-Mike-Thoeny-336x336.jpg\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\tby <a title=\"Mike Thoeny\" href=\"\/leadership\/mike-thoeny\">Mike Thoeny<\/a><br>\n\t\t\t\t\t\tPresident, Automotive\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"date detail\">\n\t\t\t\tPosted on<br>\n\t\t\t\tFebruar 1, 2024\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"categories\">\n\t\t\t\t<div class=\"categories-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"cat-tag\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/leadership-insights-blog\" href=\"\/leadership-insights-blog\">Leadership Insights<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/industries\/automotive#resources\" href=\"\/industries\/automotive#resources\">Automotive<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"sidebar block normal-sidebar\">\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<p>Rapid technological advancements in electrification and software-defined vehicles are transforming the automotive industry at the fastest rate in 100 years. At the recent Consumer Electronics Show (CES), companies demonstrated innovative leaps in automotive \u2014 from the integration of generative artificial intelligence (AI) in vehicles to next-generation digital dashboards. What we saw underscored the rapid strides automakers are making to deliver on the billions that have been invested in the industry over recent years.<\/p>\n\n\n<div id=\"id_69d9fcb98a290\" class=\"media block\">\n\t<div class=\"container media-center \">\n\t\t<div class=\"media\" style=\"left: 0px; min-width: 100%; max-width: 100%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image none\">\n\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"skyline with a vehicle charging\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2024\/01\/Automotive_979x430.jpg\" title=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\n\t<script>\n\t(function () {\n\t\tlet hasRun_id_69d9fcb98a290 = false;\n\t\tfunction updateVideoDisplay_id_69d9fcb98a290() {\n\t\t\tconst youtubeVideoId = \"\";\n\t\t\tconst bynderID = \"\";\n\t\t\tconst mediaType = \"image\";\n\t\t\tconst mediaVideoElement = document.getElementById('media-video-id_69d9fcb98a290');\n\t\t\tconst bodyClass = document.body.className || '';\n\t\t\tconst match = bodyClass.match(\/translatepress-([a-z]{2})(?:_[A-Z]{2})?\/i);\n\t\t\tconst currentLanguage = match ? 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We appreciate your patience and look forward to sharing it with you soon.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t`;\n\t\t\t\tmediaVideoElement.appendChild(errorDiv);\n\t\t\t}\n\t\t}\n\t\t\n\t\tfunction runVideoInjection() {\n\t\t\tif (hasRun_id_69d9fcb98a290) return;\n\t\t\thasRun_id_69d9fcb98a290 = true;\n\t\t\tupdateVideoDisplay_id_69d9fcb98a290();\n\t\t}\n\t\t\n\t\t\/\/ Always run on front-end\n\t\tif (document.readyState === 'loading') {\n\t\t\tdocument.addEventListener('DOMContentLoaded', runVideoInjection);\n\t\t} else {\n\t\t\trunVideoInjection();\n\t\t}\n\t\t\n\t\t\/\/ Also run in editor if available\n\t\tif (typeof wp !== 'undefined' && wp.domReady) {\n\t\t\twp.domReady(runVideoInjection);\n\t\t}\n\t})();\n\t<\/script>\n\t\n\t<script>\n\t\tdocument.addEventListener('DOMContentLoaded', function () {\n\t\t\t\n\t\t\t\/\/ Get the block element by ID\n\t\t\tvar blockElement = document.getElementById(\"id_69d9fcb98a290\");\n\t\t\tif (!blockElement) return;\n\t\n\t\t\t\/\/ Reveal the block\n\t\t\t(function ($) {\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .media\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .content\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t}(jQuery));\n\t\t});\n\t<\/script>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p>Following CES, I reflected on three crucial trends that underpin the industry\u2019s path to continue delivering return-on-investment and achieving the promise of next-generation mobility.<\/p>\n\n\n\t\t<\/div>\n\t\t<div class=\"sidebar normal-column\">\n\t\t\t\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"High voltage power electronics solution for automotive\" class=\"image\" href=\"https:\/\/flex.com\/de\/resources\/high-voltage-power-electronics-solution-for-automotive\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"High voltage power electronics system for automotive\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2026\/01\/HV-Power-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tSolution Brief\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"High voltage power electronics solution for automotive\" class=\"title\" href=\"https:\/\/flex.com\/de\/resources\/high-voltage-power-electronics-solution-for-automotive\" target=\"_self\">\n\t\t\t\t\tHigh voltage power electronics solution for automotive\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Collaboration with Infineon and Vector to launch Zone Controller Development Kit for SDVs\" class=\"image\" href=\"https:\/\/flex.com\/de\/resources\/flex-collaborates-with-infineon-and-vector-to-launch-zone-controller-development-kit-for-software-defined-vehicles\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Flex collaborates on Zone Controller Development Kit for Software-Defined Vehicles\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2026\/01\/Zone-Controller-540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tNews\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Collaboration with Infineon and Vector to launch Zone Controller Development Kit for SDVs\" class=\"title\" href=\"https:\/\/flex.com\/de\/resources\/flex-collaborates-with-infineon-and-vector-to-launch-zone-controller-development-kit-for-software-defined-vehicles\" target=\"_self\">\n\t\t\t\t\tCollaboration with Infineon and Vector to launch Zone Controller Development Kit for SDVs\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"id-69d9fcb9b802f\" class=\"box block full-width dark-content de \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69d9fcb9b802f > .container > .content {\n\t\t\tbackground-color: transparent;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 48px;\n\t\t\tpadding-right: 0px;\n\t\t\tpadding-bottom: 84px;\n\t\t\tpadding-left: 0px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69d9fcb9b802f.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69d9fcb9b802f > .container > .content {\n\t\t\t\t\/\/padding-top: 24px;\n\t\t\t\tpadding-right: 0px;\n\t\t\t\t\/\/padding-bottom: 42px;\n\t\t\t\tpadding-left: 0px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-crucial-trends-to-achieve-the-promise-of-next-generation-mobility\" style=\"font-weight:600\">Crucial trends to achieve the promise of next-generation mobility<\/h2>\n\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t\t<div class=\"rule\" style=\"background-color: #eaeef4; opacity: 1;\"><\/div>\n\t<\/div>\n\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-1-shifting-automakers-business-models-to-scale-software-defined-vehicles\" style=\"font-weight:700\">1. Shifting automakers\u2019 business models to scale software-defined vehicles<\/h3>\n\n\n\n<p>From new features and capabilities to predictive maintenance, consumers now expect their vehicles to improve and adapt throughout their lifecycles through real-time software updates. These over-the-air (OTA) updates \u2014 ranging from driver assistance features to onboard infotainment upgrades to digitally-enabled services \u2014 seamlessly deliver upgrades that improve safety, enhance the driving experience, and reduce consumer visits to dealerships.<\/p>\n\n\n\n<p>At the same time, automakers have much to gain from advantages that software-defined vehicles offer compared to the distributed vehicle architecture connecting 100+ electronic control units (ECUs) of the past. The rise of software-defined vehicles is charting the path for the future of mobility, with unprecedented market opportunities that will only grow over time. A recent report from McKinsey &amp; Company projects that the automotive software market will more than double in size from $31 billion in 2018 to $80 billion in 2030.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-small-font-size\" id=\"h-as-the-industry-transitions-to-software-defined-vehicles-these-are-the-biggest-opportunities-for-automakers\" style=\"font-weight:600\">As the industry transitions to software-defined vehicles, these are the biggest opportunities for automakers:<\/h4>\n\n\n<div id=\"id-69d9fcb9b6677\" class=\"columns block\">\n\t<style>\n\t\t#id-69d9fcb9b6677 .column, #id-69d9fcb9b6677 .wp-block-acf-column {\n\t\t\tpadding: 0 6px;\n\t\t}\n\t\t\n\t\t#id-69d9fcb9b6677 > .container.show-rules .column+.column, #id-69d9fcb9b6677 > .container.show-rules .wp-block-acf-column+.wp-block-acf-column {\n\t\t\tborder-color: rgba(38, 38, 38, 0.2);\n\t\t}\n\t\t\n\t\t#id-69d9fcb9b6677 .column, #id-69d9fcb9b6677 .wp-block-acf-column {\n\t\t\t.code.block {\n\t\t\t\t.container {\n\t\t\t\t\t.tagembed-widget {\n\t\t\t\t\t\tmax-width: 600px;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\n\t\t}\n\t\t\n\t\t@media (max-width: 1320px) {\n\t\t\t#id-69d9fcb9b6677 > .container {\n\t\t\t\tdisplay: block;\n\t\t\t\tmax-width: 600px;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 1320px) {\n\t\t\t#id-69d9fcb9b6677 > .container > .column, #id-69d9fcb9b6677 > .container > .wp-block-acf-column {\n\t\t\t\tpadding: 12px 0 0 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 1320px) {\n\t\t\t#id-69d9fcb9b6677 > .container > .column:first-child, #id-69d9fcb9b6677 > .container > .wp-block-acf-column:first-child {\n\t\t\t\tpadding: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 1320px) {\n\t\t\t#id-69d9fcb9b6677 > .container.show-rules .column+.column, #id-69d9fcb9b6677 > .container.show-rules .wp-block-acf-column+.wp-block-acf-column {\n\t\t\t\tborder-left: none;\n\t\t\t\tborder-top: 1px solid rgba(38, 38, 38, 0.2);\n\t\t\t\tpadding: 30px 0 0 0 !important;\n\t\t\t\tmargin-top: 30px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container align-top\">\n\t\t\n<div class=\"column block\">\n\t\n<div id=\"id-69d9fcb9b0364\" class=\"box block content-width dark-content de \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69d9fcb9b0364 > .container > .content {\n\t\t\tbackground-color: #eaeef4ff;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 24px;\n\t\t\tpadding-right: 36px;\n\t\t\tpadding-bottom: 24px;\n\t\t\tpadding-left: 36px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69d9fcb9b0364.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69d9fcb9b0364 > .container > .content {\n\t\t\t\t\/\/padding-top: 12px;\n\t\t\t\tpadding-right: 18px;\n\t\t\t\t\/\/padding-bottom: 12px;\n\t\t\t\tpadding-left: 18px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<h5 class=\"wp-block-heading has-small-font-size\" id=\"h-simplified-vehicle-architectures\">Simplified vehicle architectures<\/h5>\n\n\n\n<p>A key benefit of this new software-based approach is the simplicity that comes with the vehicle architectures required to support it. Legacy vehicles with hundreds of discrete ECUs have limitations in computing power and require significant wiring infrastructure in areas where space is often severely limited. Software-defined vehicles, on the other hand, utilize centralized vehicle architectures with fewer, but much more powerful scalable computing solutions. This enables faster, updatable, and more fully-featured software while greatly reducing vehicle wiring and overall system component counts.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"column block\">\n\t\n<div id=\"id-69d9fcb9b0c75\" class=\"box block content-width dark-content de \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69d9fcb9b0c75 > .container > .content {\n\t\t\tbackground-color: #eaeef4ff;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 24px;\n\t\t\tpadding-right: 36px;\n\t\t\tpadding-bottom: 24px;\n\t\t\tpadding-left: 36px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69d9fcb9b0c75.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69d9fcb9b0c75 > .container > .content {\n\t\t\t\t\/\/padding-top: 12px;\n\t\t\t\tpadding-right: 18px;\n\t\t\t\t\/\/padding-bottom: 12px;\n\t\t\t\tpadding-left: 18px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<h5 class=\"wp-block-heading has-small-font-size\" id=\"h-increased-customer-satisfaction\" style=\"font-weight:700\">Increased customer satisfaction<\/h5>\n\n\n\n<p>The software-defined vehicle provides more opportunity than ever before for automakers to deliver differentiated experiences and build long-term brand loyalty with customers. OTA updates can deliver not only repairs that previously required a trip to the dealership, but they can also provide new digital content. According to Boston Consulting Group, <a href=\"https:\/\/www.bcg.com\/publications\/2023\/future-of-automotive-software\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customers tend to stick with brands<\/a> once they adopt digital services and customized software, promising significant upside for automakers.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"column block\">\n\t\n<div id=\"id-69d9fcb9b146a\" class=\"box block content-width dark-content de \" style=\"background-color: transparent; background-image: none;\">\n\t<style>\n\t\t#id-69d9fcb9b146a > .container > .content {\n\t\t\tbackground-color: #eaeef4ff;\n\t\t\tposition: relative;\n\t\t\tpadding-top: 24px;\n\t\t\tpadding-right: 36px;\n\t\t\tpadding-bottom: 24px;\n\t\t\tpadding-left: 36px;\n\t\t\tmargin-left: 0px;\n\t\t\tmargin-right: 0px;\n\t\t}\n\t\t@media (max-width: 1272px) {\n\t\t\t#id-69d9fcb9b146a.box.block.full-width > .container > .content {\n\t\t\t\tpadding-left: 0 !important;\n\t\t\t\tpadding-right: 0 !important;\n\t\t\t\tmargin: 0 !important;\n\t\t\t}\n\t\t}\n\t\t@media (max-width: 960px) {\n\t\t\t#id-69d9fcb9b146a > .container > .content {\n\t\t\t\t\/\/padding-top: 12px;\n\t\t\t\tpadding-right: 18px;\n\t\t\t\t\/\/padding-bottom: 12px;\n\t\t\t\tpadding-left: 18px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n\n<h5 class=\"wp-block-heading has-small-font-size\" id=\"h-new-revenue-streams\" style=\"font-weight:700\">New revenue streams<\/h5>\n\n\n\n<p>The commercial model of how consumers are paying for these software innovations is evolving, with new revenue opportunities emerging for automakers such as monthly and annual subscriptions. This enables OEMs and other software providers to monetize their significant investments. Boston Consulting Group predicts that revenue from these services is set to rise to $248 Billion by 2030, with consumer-facing applications contributing the majority at $209 Billion.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p>For several years, automotive industry leaders have said cars are transforming into \u201csmartphones on wheels\u201d to meet evolving consumer expectations. We see this in how software-defined vehicles are becoming the most powerful computers that consumers interact with on a daily basis. But the complexity of the software-defined vehicle dwarfs even the most advanced smartphone: Apple\u2019s latest A17 Pro chip is estimated to manage up to an impressive 35 trillion operations per second (TOPS), whereas <a href=\"https:\/\/nvidianews.nvidia.com\/news\/wave-of-ev-makers-choose-nvidia-drive-for-automated-driving\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NVIDIA\u2019s Drive Orin platform<\/a> for self-driving cars far outperforms it at 508 TOPS. The difference in scale between the two is staggering.<\/p>\n\n\n\n<p>To capitalize on these opportunities and scale software-defined vehicles, automakers must build up their competencies to deliver the level of automotive technology, software, and content needed to create brand-defining experiences. That is why many are expanding their software and systems integration capabilities to create their own intellectual property that differentiate their products and services. This has created an interesting crossroads across different players as automakers and their networks of suppliers work together to achieve seamless systems integration.<\/p>\n\n\n\n<p>To successfully scale software-defined vehicles, automakers must reconfigure existing business models and take a more collaborative approach so that the industry can meet the level of complexity and capabilities that the software transition journey demands. We must nurture a more collaborative automotive ecosystem underpinned by close partnerships to develop and scale complete systems and solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-2-the-necessity-of-expanding-automotive-semiconductor-capacity\" style=\"font-weight:700\">2. The necessity of expanding automotive semiconductor capacity<\/h3>\n\n\n\n<p>At the <a href=\"https:\/\/community.gsaglobal.org\/s\/lt-event?id=a1U1K000006bwa4UAA#\/Overview\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Global Semiconductor Alliance\u2019s recent European Executive Forum<\/a>, I highlighted how the shift towards the software-defined vehicle also means that, as an industry, we must shore up our semiconductor pipeline. The ongoing semiconductor shortages have challenged the automotive sector, with AutoForecast Solutions estimating that <a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/gm-inks-agreement-with-globalfoundries-secure-chips-made-us-2023-02-09\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">almost 18 million vehicles have been removed from production<\/a> plans since the chip shortage began.<\/p>\n\n\n\n<p>While the automotive industry is still recovering from these disruptions, the automotive technology and advancements enabling software-defined vehicles and EVs are creating transformational opportunities for both the automotive industry and semiconductor suppliers. In fact, <a href=\"https:\/\/kpmg.com\/us\/en\/articles\/2024\/global-semiconductor-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KPMG\u2019s global semiconductor industry outlook for 2024<\/a> shows that semiconductor leaders rate automotive as the most important application driving company revenue. The time is now for the semiconductor industry to invest in automotive capacity. Investing today will <a href=\"https:\/\/flex.com\/solutions-and-services\/supply-chain#resilience\">build a more resilient supply chain<\/a> in our fast-growing market while creating significant opportunity for everyone.<\/p>\n\n\n\n<p>Next-generation mobility can only be achieved if we have the chips and hardware to support it, which includes high-end system-on-chip devices, processors, sensors, power electronics, and other enabling electronic components. By collaborating directly with semiconductor partners and involving them early in the product development process, automakers can secure supply and accelerate innovation cycles. Semiconductors are essential for next-generation mobility, and the innovations driving the automotive industry\u2019s transformation will also be essential to the future of the semiconductor industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-3-accelerating-cross-and-inter-industry-collaboration\" style=\"font-weight:700\">3. Accelerating cross- and inter-industry collaboration<\/h3>\n\n\n\n<p>I touched on the importance of collaboration earlier, but it bears repeating \u2014 our industry <em>must<\/em> accelerate the openness of the automotive ecosystem to scale software-defined vehicles and achieve the promise of next-generation mobility. At Flex, we see technology and value chain trends transcend across multiple industries \u2014 from automotive, industrial, and cloud, to healthcare and consumer. That is why we believe that it\u2019s time for the automotive industry to take a page out of the tech industry\u2019s playbook and adopt new business models in how automakers and suppliers work together. No one can go it alone.<\/p>\n\n\n\n<p>To accelerate innovation and optimize engineering resources, automakers must identify synergies and begin collaborating on automotive technology and non-differentiating features such as middleware platforms. According to S&amp;P Global Mobility, software research and development spend is forecasted to grow to $47 billion by 2028, with only half of spend today allocated to true differentiating features such as OTA software and AI software frameworks.<sup>1<\/sup><\/p>\n\n\n\n<p>This presents an opportunity for the automotive industry to embrace cross- and inter-industry partnerships that enable automakers to move faster and focus their investments on unique, brand-defining customer experiences instead of duplicating time and resources on parallel tracks of non-differentiating feature development. Focusing on partnerships and potential shared building blocks will empower automakers to respond faster to shifting market conditions, which is crucial in a quickly-transforming investment landscape.<\/p>\n\n\n\n<p>At Flex, we partner with the entire automotive ecosystem, including key global semiconductor partners, to encourage a transparent and innovative approach to delivering automotive computing platforms and <a href=\"https:\/\/flex.com\/resources\/flex-and-stmicroelectronics-showcase-next-generation-power-electronics\">next-generation power electronics<\/a>. By sharing investments with these partners, aligning technology roadmaps, and leveraging shared capabilities, we are able to co-develop innovative products together with greater agility and efficiency. We are already seeing early benefits for our automotive customers, including lower investment hurdles, which in turn allows automakers to accelerate time-to-market and reduce costs without sacrificing safety or quality.<\/p>\n\n\n\n<p>I\u2019ve spoken before about how <a href=\"https:\/\/www.weforum.org\/agenda\/2023\/05\/the-biggest-roadblocks-facing-the-future-of-mobility-and-how-to-tackle-them\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">to ensure that our industry is delivering on investments<\/a> and exceeding customers\u2019 expectations \u2014 both today and in the future. With automakers expected to <a href=\"https:\/\/www.ey.com\/en_ch\/automotive-transportation\/navigating-the-automotive-software-transformation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">invest an average of $3\u20135 billion each in software-defined vehicle programs<\/a>, it becomes an industry imperative to pool resources, co-innovate, and recognize that there is more than enough market opportunity and growth for all of us driving the future of mobility.<\/p>\n\n\n<div class=\"spacer block\" style=\"height: px;\">\n\t<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-small-font-size\">S&amp;P Global Mobility 2023 Spring Client Briefing \u2013 Detroit, 22 March 2023<\/li>\n<\/ol>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":17891,"template":"","categories":[53,35],"tags":[],"content-type":[13],"class_list":["post-17890","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-leadership-insights","category-automotive","content-type-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource\/17890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":2,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource\/17890\/revisions"}],"predecessor-version":[{"id":27598,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource\/17890\/revisions\/27598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/media\/17891"}],"wp:attachment":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/media?parent=17890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/categories?post=17890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/tags?post=17890"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/content-type?post=17890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}