{"id":1327,"date":"2022-08-17T22:45:00","date_gmt":"2022-08-17T22:45:00","guid":{"rendered":"https:\/\/flex-main.lndo.site\/resources\/sponsorship-for-women-is-more-important-than-mentorship"},"modified":"2023-03-24T23:47:48","modified_gmt":"2023-03-24T23:47:48","slug":"sponsorship-for-women-is-more-important-than-mentorship","status":"publish","type":"resource","link":"https:\/\/flex.com\/de\/resources\/sponsorship-for-women-is-more-important-than-mentorship","title":{"rendered":"Frauenf\u00f6rderung ist wichtiger als Mentoring"},"content":{"rendered":"<div id=\"overscroll-top\" style=\"background-color: #eaeef4;\"><\/div>\n<div class=\"resource-header block\">\n\t<div class=\"container\">\n\t\t<div class=\"breadcrumb\">\n\t\t\t<a title=\"Homepage\" href=\"\/\">Flex<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Resources\" href=\"\/resources\">Resources<\/a>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M365.3 256l-22.6 22.6-192 192L128 493.3 82.7 448l22.6-22.6L274.7 256 105.4 86.6 82.7 64 128 18.7l22.6 22.6 192 192L365.3 256z\"\/><\/svg>\n\t\t\t<a title=\"Sponsorship for women is more important than mentorship\">Sponsorship for women is more important than mentorship<\/a>\n\t\t<\/div>\n\t\t<h1>Sponsorship for women is more important than mentorship<\/h1>\n\t\t\t\t<div class=\"separator\"><\/div>\n\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"authors\">\n\t\t\t\t\t\t\t\t<div class=\"author-detail\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Headshot of Revathi Advaithi, Flex CEO\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2025\/09\/800x800-336x336.jpg\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\tby <a title=\"Revathi Advaithi\" href=\"\/leadership\/revathi-advaithi\">Revathi Advaithi<\/a><br>\n\t\t\t\t\t\tChief Executive Officer\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"date detail\">\n\t\t\t\tPosted on<br>\n\t\t\t\tAugust 17, 2022\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"categories\">\n\t\t\t\t<div class=\"categories-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"cat-tag\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/leadership-insights-blog\" href=\"\/leadership-insights-blog\">Leadership Insights<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cat-tag\" data-cat-level=\"2\" data-destination=\"\/careers#flex-stories\" href=\"\/careers#flex-stories\">Life at Flex<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"sidebar block normal-sidebar\">\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t\n<div id=\"id_69dcdf921931d\" class=\"media block\">\n\t<div class=\"container media-center \">\n\t\t<div class=\"media\" style=\"left: 0px; min-width: 100%; max-width: 100%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image \">\n\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Sponsorship for women is more important than mentorship\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2022\/11\/sponsorship-for-women-is-more-important-than-mentorship-0.jpg\" title=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\n\t<script>\n\t(function () {\n\t\tlet hasRun_id_69dcdf921931d = false;\n\t\tfunction updateVideoDisplay_id_69dcdf921931d() {\n\t\t\tconst youtubeVideoId = \"\";\n\t\t\tconst bynderID = \"\";\n\t\t\tconst mediaType = \"image\";\n\t\t\tconst mediaVideoElement = document.getElementById('media-video-id_69dcdf921931d');\n\t\t\tconst bodyClass = document.body.className || '';\n\t\t\tconst match = bodyClass.match(\/translatepress-([a-z]{2})(?:_[A-Z]{2})?\/i);\n\t\t\tconst currentLanguage = match ? match[1].toLowerCase() : 'en';\n\t\t\tconst isChineseLang = currentLanguage === 'zh';\n\t\t\tconsole.log('isChineseLang:', isChineseLang);\n\t\t\tconsole.log('Language detected:', currentLanguage);\n\t\t\tconst isValidYouTube = youtubeVideoId && \/^[A-Za-z0-9_-]{11}$\/.test(youtubeVideoId);\n\t\t\t\n\t\t\tif (!mediaVideoElement || mediaType !== \"video\") return;\n\t\t\tmediaVideoElement.innerHTML = ''; \/\/ Clear existing content\n\t\t\t\n\t\t\tlet videoSourceClass = 'fallback-error';\n\t\t\t\n\t\t\tif (isChineseLang) {\n\t\t\t\tif (bynderID) {\n\t\t\t\t\tvideoSourceClass = 'bynder';\n\t\t\t\t}\n\t\t\t} else {\n\t\t\t\tif (isValidYouTube) {\n\t\t\t\t\tvideoSourceClass = 'youtube';\n\t\t\t\t} else if (bynderID) {\n\t\t\t\t\tvideoSourceClass = 'bynder';\n\t\t\t\t}\n\t\t\t}\n\t\t\t\n\t\t\t\/\/ Apply layout class (used in SCSS)\n\t\t\tmediaVideoElement.className = 'video ' + videoSourceClass;\n\t\t\n\t\t\t\/\/ CASE: Chinese language\n\t\t\tif (isChineseLang) {\n\t\t\t\tif (bynderID) {\n\t\t\t\t\t\/\/ Load Bynder\n\t\t\t\t\tif (!document.getElementById('bynder-widgets-js')) {\n\t\t\t\t\t\tconst script = document.createElement('script');\n\t\t\t\t\t\tscript.src = 'https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js';\n\t\t\t\t\t\tscript.id = 'bynder-widgets-js';\n\t\t\t\t\t\tscript.setAttribute('data-account-url', 'https:\/\/brandcenter.flex.com');\n\t\t\t\t\t\tscript.setAttribute('data-language', 'zh');\n\t\t\t\t\t\tdocument.body.appendChild(script);\n\t\t\t\t\t}\n\t\t\n\t\t\t\t\tconst bynderDiv = document.createElement('div');\n\t\t\t\t\tbynderDiv.id = 'bynder-id_69dcdf921931d';\n\t\t\t\t\tbynderDiv.className = 'video-bynder';\n\t\t\t\t\tbynderDiv.setAttribute('data-bynder-widget', 'video-item');\n\t\t\t\t\tbynderDiv.setAttribute('data-media-id', bynderID);\n\t\t\t\t\tmediaVideoElement.appendChild(bynderDiv);\n\t\t\n\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\tif (typeof BynderEmbed !== 'undefined' && typeof BynderEmbed.load === 'function') {\n\t\t\t\t\t\t\tBynderEmbed.load();\n\t\t\t\t\t\t}\n\t\t\t\t\t}, 500);\n\t\t\t\t} else {\n\t\t\t\t\t\/\/ No Bynder = error (even if YouTube is valid)\n\t\t\t\t\tshowVideoError();\n\t\t\t\t}\n\t\t\n\t\t\t\/\/ CASE: Not Chinese\n\t\t\t} else {\n\t\t\t\tif (isValidYouTube) {\n\t\t\t\t\tconst iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.id = 'youtube-id_69dcdf921931d';\n\t\t\t\t\tiframe.className = 'video-youtube';\n\t\t\t\t\tiframe.src = 'https:\/\/www.youtube.com\/embed\/' + youtubeVideoId + '?rel=0';\n\t\t\t\t\tiframe.frameBorder = '0';\n\t\t\t\t\tiframe.playsInline = true;\n\t\t\t\t\tiframe.allow = 'encrypted-media';\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\tmediaVideoElement.appendChild(iframe);\n\t\t\t\t} else if (bynderID) {\n\t\t\t\t\t\/\/ Load Bynder (fallback if no YouTube)\n\t\t\t\t\tif (!document.getElementById('bynder-widgets-js')) {\n\t\t\t\t\t\tconst script = document.createElement('script');\n\t\t\t\t\t\tscript.src = 'https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js';\n\t\t\t\t\t\tscript.id = 'bynder-widgets-js';\n\t\t\t\t\t\tscript.setAttribute('data-account-url', 'https:\/\/brandcenter.flex.com');\n\t\t\t\t\t\tscript.setAttribute('data-language', currentLanguage);\n\t\t\t\t\t\tdocument.body.appendChild(script);\n\t\t\t\t\t}\n\t\t\n\t\t\t\t\tconst bynderDiv = document.createElement('div');\n\t\t\t\t\tbynderDiv.id = 'bynder-id_69dcdf921931d';\n\t\t\t\t\tbynderDiv.className = 'video-bynder';\n\t\t\t\t\tbynderDiv.setAttribute('data-bynder-widget', 'video-item');\n\t\t\t\t\tbynderDiv.setAttribute('data-media-id', bynderID);\n\t\t\t\t\tmediaVideoElement.appendChild(bynderDiv);\n\t\t\n\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\tif (typeof BynderEmbed !== 'undefined' && typeof BynderEmbed.load === 'function') {\n\t\t\t\t\t\t\tBynderEmbed.load();\n\t\t\t\t\t\t}\n\t\t\t\t\t}, 500);\n\t\t\t\t} else {\n\t\t\t\t\t\/\/ No valid YouTube or Bynder = error\n\t\t\t\t\tshowVideoError();\n\t\t\t\t}\n\t\t\t}\n\t\t\n\t\t\tfunction showVideoError() {\n\t\t\t\tconst errorDiv = document.createElement('div');\n\t\t\t\terrorDiv.id = 'video-error-id_69dcdf921931d';\n\t\t\t\terrorDiv.className = 'video-error';\n\t\t\t\terrorDiv.innerHTML = `\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<h3>Video Unavailable<\/h3>\n\t\t\t\t\t\t<p>The content you\u2019re seeking is momentarily unavailable. We appreciate your patience and look forward to sharing it with you soon.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t`;\n\t\t\t\tmediaVideoElement.appendChild(errorDiv);\n\t\t\t}\n\t\t}\n\t\t\n\t\tfunction runVideoInjection() {\n\t\t\tif (hasRun_id_69dcdf921931d) return;\n\t\t\thasRun_id_69dcdf921931d = true;\n\t\t\tupdateVideoDisplay_id_69dcdf921931d();\n\t\t}\n\t\t\n\t\t\/\/ Always run on front-end\n\t\tif (document.readyState === 'loading') {\n\t\t\tdocument.addEventListener('DOMContentLoaded', runVideoInjection);\n\t\t} else {\n\t\t\trunVideoInjection();\n\t\t}\n\t\t\n\t\t\/\/ Also run in editor if available\n\t\tif (typeof wp !== 'undefined' && wp.domReady) {\n\t\t\twp.domReady(runVideoInjection);\n\t\t}\n\t})();\n\t<\/script>\n\t\n\t<script>\n\t\tdocument.addEventListener('DOMContentLoaded', function () {\n\t\t\t\n\t\t\t\/\/ Get the block element by ID\n\t\t\tvar blockElement = document.getElementById(\"id_69dcdf921931d\");\n\t\t\tif (!blockElement) return;\n\t\n\t\t\t\/\/ Reveal the block\n\t\t\t(function ($) {\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .media\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t\tScrollReveal().reveal(blockElement.querySelector(\".container .content\"), {origin: \"bottom\", distance: \"20px\", opacity: 1, duration: 1000});\n\t\t\t}(jQuery));\n\t\t});\n\t<\/script>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 24px;\">\n\t<\/div>\n\n\n<p>Flex CEO Revathi Advaithi sits down with Forbes India to discuss leadership lessons she\u2019s learned on the road to becoming CEO. She also explains the difference between mentorship and sponsorship, stressing that women need sponsors in the workplace to advocate on their behalf when decisions are being made about who gets a job or advancement opportunity.<\/p>\n\n\n<div id=\"block_5c216394833eb361e3a86afaae36af83\" class=\"button block\">\n\t<div class=\"container left\">\n\t\t\t\t\t\t<a title=\"Watch her interview here\" href=\"https:\/\/www.youtube.com\/watch?v=GjWAQZ0kyYI\" target=\"_blank\" class=\"btn-link border\" rel=\"nofollow noopener\">\n\t\t\tWatch her interview here\t\t\t<div class=\"long-arrow\">\n\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.9 9.9\" xml:space=\"preserve\">\n\t\t\t\t\t<polygon points=\"15.5,0 14.5,0.9 17.4,4.3 0,4.3 0,5.7 17.4,5.7 14.5,9 15.5,9.9 19.9,5 \"\/>\n\t\t\t\t<\/svg>\n\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t<\/div>\n\t<script>\n\t\twindow.addEventListener('DOMContentLoaded', () => {\n\t\t\t(function ($) {\n\t\t\t\t\/\/ Get the block ID\n\t\t\t\tvar id = \"#block_5c216394833eb361e3a86afaae36af83\";\n\t\t\t\t\/\/ Reveal the block\n\t\t\t\tScrollReveal().reveal(id + \" .btn-link\", {origin: \"bottom\", distance: \"20px\", duration: 1000});\n\t\t\t}(jQuery));\n\t\t});\n\t<\/script>\n<\/div>\n\n<div class=\"spacer block\" style=\"height: 96px;\">\n\t<\/div>\n\n\t\t<\/div>\n\t\t<div class=\"sidebar normal-column\">\n\t\t\t\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Beyond returns: Why reverse logistics is a growth strategy, not a cost center\" class=\"image\" href=\"https:\/\/flex.com\/de\/resources\/beyond-returns-why-reverse-logistics-is-a-growth-strategy-not-a-cost-center\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Hallway of a warehouse with boxes stacked on shelves from floor to ceiling\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2026\/03\/Beyond-returns_Featured-Image--540x304.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tBlog\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Beyond returns: Why reverse logistics is a growth strategy, not a cost center\" class=\"title\" href=\"https:\/\/flex.com\/de\/resources\/beyond-returns-why-reverse-logistics-is-a-growth-strategy-not-a-cost-center\" target=\"_self\">\n\t\t\t\t\tBeyond returns: Why reverse logistics is a growth strategy, not a cost center\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"post\">\n\t\t\t\t\t\t\t\t<a title=\"Revathi Advaithi: Transformation starts with culture\" class=\"image\" href=\"https:\/\/flex.com\/de\/resources\/revathi-advaithi-transformation-starts-with-culture\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Revathi Advaithi: Transformation starts with culture\" src=\"https:\/\/flex.com\/wp-content\/uploads\/2026\/03\/RevathiForbes2026_16x9-540x304.png\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">\n\t\t\t\t\t\t\tNews\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<a title=\"Revathi Advaithi: Transformation starts with culture\" class=\"title\" href=\"https:\/\/flex.com\/de\/resources\/revathi-advaithi-transformation-starts-with-culture\" target=\"_self\">\n\t\t\t\t\tRevathi Advaithi: Transformation starts with culture\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":2783,"template":"","categories":[53,54],"tags":[],"content-type":[13],"class_list":["post-1327","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-leadership-insights","category-life-at-flex","content-type-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/resource\/1327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/media\/2783"}],"wp:attachment":[{"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/media?parent=1327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/categories?post=1327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/tags?post=1327"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/flex.com\/de\/wp-json\/wp\/v2\/content-type?post=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}